Hello, and welcome to my Salesforce Marketing Blog!
My name is Brent Wege, and I work closely with Higher Education customers at Salesforce.org, a division of Salesforce that focuses exclusively on non-profit organizations and giving back to the community.
I’ve spent the last 15 years helping organizations from small and medium businesses to the Fortune 500 navigate their technology solutions in the cloud. As one of the first customers to adopt the Marketing Cloud over 10 years ago, it’s incredible to see how far Salesforce has come automating behavioral marketing across many channels. Between Pardot, Marketing Cloud, and Social Studio, Salesforce is the only cloud based solution on the market that provides a great level of depth to inbound, outbound, and social marketing that is incredibly easy to use.
With the number of Marketing technology offerings increasing from just a few hundred years ago to thousands today, it can be a real challenge navigating the various offerings. My goal of this blog is to create a place to learn about how Salesforce Marketing solutions are helping Higher Education achieve their goal and mission.
Feel free to review and comment on this site and ask questions about your marketing goals by posting in the forums.
* The views expressed on this site are of the original authors or contributors and do not reflect those of Salesforce.org, its affiliates, or its clients.